Pop-up Chalk Festival is a highlight of the year and it it happens more than once. I organize the resources of the GA Chalk Artists Guild and partner with the Atlanta Bicycle Coalition as an activity partner for every Atlanta Streets Alive event.
While at the event we host a space that allows volunteer artists to make their mark in the street using chalk. The event also draws people from the parade route and we generally create a large community mural to accompany the registered artists’ work.
Everyone has a lot of fun. I’ve learned a lot about email marketing and finding the right tone for promoting an event online to ensure that people find out about your event and participate. We use tools provided by mailchimp and Facebook to track our ability to reach potential participants and I believe that event after event we get better at honing our message and providing a quality chalk art experience for both artists and bystanders alike.
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